Press
"A Robin for every story."
Ricki Robin is a UK apparel brand. Hoodies and sweaters at £60 each, printed one at a time when ordered, shipped worldwide. The brand carries a real person's name, runs a ring-fenced fund from every sale, and works with independent designers — every collection on the store is a designer's own.
This page sets out the facts journalists, editors, and researchers most often ask for. For interviews, extended brand assets, or designer introductions, write to support@ricki-robin.com.
About the brand
Ricki Robin is a print-on-demand apparel brand operating from the United Kingdom and shipping worldwide. Every garment is a Stanley/Stella organic-cotton hoodie or sweater, printed to order using direct-to-film and direct-to-garment printing. There is no overstock, no warehouse, no markdown — pieces are made one at a time when a customer orders.
The brand is built around a single principle: every customer brings their own story. The Robin character holds whatever they bring to it. The brand exists to make pieces of clothing that quietly carry meaning, without overclaiming it.
Fast facts
| Trading entity | Ricki Robin Ltd (England and Wales) |
| Word mark | Trade mark application under examination at the UK Intellectual Property Office — UK00004384726 |
| Garment | Stanley/Stella organic cotton — STSU177 hoodie, STSU178 sweater |
| Print method | Direct-to-film and direct-to-garment, printed to order via Printful |
| Price | £60 per piece, plus shipping calculated at checkout |
| Designers | Live from launch — every collection on the store is a designer's own; Ricki Robin's own work sits among them on the same footing |
| Designer share | Designers are paid per sale on every piece they design — never reduced by anything happening at the customer-facing end |
| Ricki Robin Fund | £2 from every sale, ring-fenced for small creative and community projects |
| Distribution | Direct-to-consumer only at launch |
| Retail channel | ricki-robin.store |
| Discount policy | None available |
About the founder
Ricki Robin is founder-led. Ben — the founder — is the brand's public voice, working alongside a small founding team and each independent designer on their collection.
The brand's name comes from a real person: Ben's aunt Ricki, who gave him a place to live when he was fifteen. The full story is on the About page.
Suggested angles for coverage
- The Ricki Robin Fund. A ring-fenced fund taking £2 from every sale, distributed to small creative and community projects, with an annual public ledger and impact report.
- "A Robin for every story." A character-led brand that deliberately leaves room for the customer's own meaning, rather than imposing a narrative.
- The print-on-demand "no markdown" model. Made one at a time, no overstock, no end-of-season clearance.
- The designer-pay-per-sale architecture. Independent designers paid per piece, never reduced by customer-facing discounts.
- The "no founder face" decision. A deliberate brand choice — the Robin carries the brand, not photographs of people.
What we are not the story for
- Sustainability journalism. We don't make sustainability claims. We can tell you which garment we use and which print method; we won't tell you we're saving the planet because we haven't earned that claim.
- Celebrity collaboration pieces. We work with designers on creative fit, not celebrity.
- Flash-sale or discount retail coverage. We don't run sales.
Brand assets
The Ricki Robin wordmark and Robin character are available for editorial use. To request brand assets — including higher-resolution Robin artwork, the wordmark, and where permitted, designer-collection imagery — write to support@ricki-robin.com. We typically reply within two working days.
Assets are provided for editorial use with attribution. They may not be modified beyond cropping or resizing, used on merchandise, used in advertising, or used in political contexts. Full image-licensing terms are sent with each asset bundle.
Interviews and visits
Interviews are available with Ben for editorial coverage of the brand. Audio-only and written formats are preferred. On-camera interviews with the founder are conducted through a separate parallel brand, not as Ricki Robin.
Ricki Robin operates as a distributed business and does not have a public studio. We can arrange a remote walkthrough of the brand's design and operations, or a visit to a designer at their own studio with their consent.
Contact
For interviews, brand assets, designer introductions, or anything else, write to support@ricki-robin.com. We reply within two working days.
RICKI ROBIN is a trade mark application under examination at the UK Intellectual Property Office (application number UK00004384726). All rights reserved.